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Dita Von Teese Launches Exclusive Collection at Decades

Two Celebrated Vintage Icons Come Together to Fête Fashion

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Photos by Albert Sanchez

“Glamour is for the woman who desires it, creates it.” – Dita Von Teese

Los Angeles, Fall 2012 -- Hollywood boutique Decades and modern day fashion icon Dita Von Teese launched the Burlesque star's debut capsule clothing collection, The Dita Von Teese Collection, at an exclusive event in October at the renowned boutique. Based on personal vintage treasures from Dita's own closet, the collection evokes the classic retro-glamour for which Von Teese is known, and features distinct details like silk crepe de chine lining and a grosgrain waistband in every style for the ultimate feminine silhouette.

As Booth Moore of the Los Angeles Times commented, "Her nearly all-black collection consists of just five pieces, each one a tool of sartorial seduction right out of old Hollywood."

The initial collection features five standout pieces like the “Follow me” and the “Second Look,” and a tulle-lined full–skirted trench coat, the “VIP Coat,” all of which Von Teese named personally. Further distinguishing the collection, each style is available in a vast range of sizing up to U.S. size 16. As Von Teese comments, "Offering styles that cater to women of all sizes is very important to me. The collection is designed to complement a multitude of body shapes, so every woman can celebrate her natural beauty and feel sexy in a gorgeous dress."

Decades is the preeminent Hollywood destination internationally renowned for vintage couture and 21st century luxury designer consignment from the world’s best closets. Co-owners Cameron Silver and Christos Garkinos, are thrilled to invite a woman who perfectly embodies the Decades brand to house her signature collection in the boutique.

Noted Silver, “Dita is the ultimate Decades woman: a vintage inspired and loving 21st century fashion icon whose new fashion collection borrows from the past to create timeless silhouettes that encourage you to ‘dress up.’” Adds Garkinos, “We are so excited to be hosting the U.S. launch of Dita’s collection; just like Decades, she is the perfect combination of vintage and modern.”

The Decades event was the official U.S. and technically the global launch of the collection, as their website ships internationally. In addition to the collection, the evening featured several of the burlesque star's brands, with make-up applications of her ARTDECO Cosmetics Collection, manicures with KISS Nails of her signature retro half-moon manicure, and a perfume-testing bar for her debut fragrance Dita Von Teese.

Guests were enticed by displays filled with Dita's personal treasures such as a custom pair of Christian Louboutin "Marie Antoinette" heels personalized by the designer: "These are Dita's with love from Christian,” a Louis Vuitton hatbox given to Von Teese by Marc Jacobs for performing at the opening of the brand's Champs Élysées store, and a magenta satin and black Chantilly lace bespoke corset by Mr. Pearl. There was also a "backstage dressing room" complete with some of Von Teese's Swarovski embellished costume items, jeweled dressing gowns, and oversized Ostrich feather fans that she uses on stage.

The Dita Von Teese Collection has been featured in In Style, New York Times, Los Angeles Times, Vogue.com, and more. Fans of the dresses include Debi Mazar, Amanda de Cadenet, Charlotte Dellal of Charlotte Olympia, Jodi Lyn O'Keefe, Liz Goldwyn, and Jody Watley who recently made Best Dressed lists wearing the "Second Look" dress.

The collection ranges in price from $350-$1000, and is available at Decades, 8214 Melrose Avenue in Los Angeles, and via the brand’s website, shopdecadesinc.com. For additional images and information, visit dvtcollection.dita.net

For Publicity inquiries, please contact:

Jasmine Vega for Dita Von Teese

DMG

Jasmine@dmgla.com

310-994-0950

Phyllis Roback London for DECADES

GCK Partners

plondon@gckpartners.com

212 488 1083 

For Order/Retail inquiries, please contact:

Lime Door Brands

Michele Hamdorf

michele.hamdorf@limedoorbrands.com

Sian Campbell

Sian.Campbell@limedoorbrands.com